In the summer of 2020, I took on an Honors Project and challenged myself to rebrand Dexter's Pub, a local craft beer bar on the Eastside of Madison, WI. Dexter's is best known for their ever-changing tap list of craft beer and delectable food options. I refreshed their logo with the Victorian era in mind to create a look that would capture the attention of newcomers and regulars alike. Due to the ongoing COVID-19 pandemic, small businesses everywhere are unable to operate normally and are losing revenue. With COVID-19 in mind, I designed a food cart campaign to help alleviate the loss of profit and safely deliver delicious food all over Madison.
Brand Identity // Logo Development // Illustration